“We believe in the music DIVINE is making and the movement he has created,” added Rell Lafargue, Reservoir President and COO. Reservoir’s growth in an extremely competitive market has been tremendous and we see a lot of synergy and parallels with what we’re building here at Gully Gang Entertainment.” It’s a remarkable story and we look forward to making history together, signing the next generation of Asian hip-hop talent with Gully Gang.”Ĭhaitanya Kataria, Co-Founder, Gully Gang Entertainment further commented, “We’re extremely pleased to have Reservoir as a partner for our joint venture and for them to represent DIVINE’s publishing interests. Spek, Reservoir’s EVP of International & Emerging Markets, added, “In a market historically dominated by Bollywood, what DIVINE has done to bring hip-hop into the mainstream is really unprecedented in India. It’s time that Indian hip-hop and rap is no longer confined to homegrown parameters, but assumes the form of a world phenomenon!”
“I’m super elated to partner with Reservoir who aspire to leverage my desi brand of hip-hop amongst global tastemakers. “2020 is all about manifestations and taking things a few notches higher,” said DIVINE.
With his moving story, DIVINE influenced Bollywood director Zoya Akhtar, to create the award-winning blockbuster hit musical drama Gully Boy, which featured DIVINE on five tracks of the soundtrack, including the popular “Apna Time Ayega.”īeyond his own music career, DIVINE has ventured into entrepreneurial endeavors, founding Gully Gang Entertainment, which Reservoir has united with in a joint venture to continue to identify, sign, and develop songwriting talent in India. To date, DIVINE has amassed over 1 billion audio and video streams.ĭIVINE’s works strike an authentic chord with listeners, and his autobiographical rap often touches upon the trials and tribulations implicit in inner-city life in Mumbai. As the follow-up to Kohinoor, and inspired by the unprecedented pandemic, he released an emotionally driven hip-hop and rap compilation album titled SHUTDOWN on Mass Appeal India this year. Lauded for its lyrical complexity and relatable storytelling, the album has received widespread acclaim, with nearly all tracks becoming a mainstay on audio streaming charts in India.
Following several successful singles including “Yeh Mera Bombay,” “Kohinoor,” “Jungli Sher,” “Kaam 25,” and his breakthrough track “Meri Gully Mein,” he released his definitive debut album, Kohinoor,in 2019, in partnership with hip-hop legend Nas’ label, Mass Appeal India. This venture marks the first deal of its kind for India.Īt only 25-years-old, Vivian Fernandes, who goes by the stage name DIVINE, has been at the heart of the rise of hip-hop in India, gaining fame as one of the most popular rappers and prompting the increase in popularity of the “gully rap” movement. In addition, Reservoir has struck a joint venture with DIVINE’s Gully Gang Entertainment, the umbrella company which houses his label Gully Gang Records, to sign and develop new songwriting talent.
#Divine gully boy plus#
The deal includes global rights to his catalog, plus future works. Reservoir announces the signing of multi-platinum rapper DIVINE to a worldwide publishing deal.
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